Getting your article to stand out from the crowd for Google searches is an essential part of your social media strategy for increasing your online presence and attracting potential viewers to your website. Here are some tips to consider for website optimization and increasing SEO potential.

  1. These days, Google Panda checks a site’s legitimacy by calculating the number of social media links to the website. In particular, sites like Facebook and Twitter and their links to the owner’s site can greatly increase the site’s ranking according to Google algorithms.
  2. Backlinks are still a very important part of the site’s SEO potential. Even small, niche websites can enjoy a high ranking and healthy number of visitors by maintaining a strong profile of social media backlinks. But owners must look for backlinks from respected and well established sites, instead of sites of dubious quality.
  3. Bounce rates are now an important method of site verification for Google. Bounce rates determine how many visitors drop by the homepage of the website but leave without visiting any other pages. For a good SEO profile, the bounce rate for the website needs to be as low as possible. A bounce rate below fifty percent is considered excellent.
  4. Website pagination is dividing your content into multiple pages, especially like that on e-commerce sites. However, this might results in content duplication which is frowned upon by Google search algorithms. Duplicate content can take the form of the same posts repeated on several pages of the site’s pages. To avoid adding duplicate content, use only excerpts from old blog posts instead of the entire post.
  5. Another important parameter that the latest Google Panda update considers is the number of visitors who revisit the site. This gives Google an idea of user insight, how safe the website is, and how much useful content it carries. Good content, solid list of subscribers, regular interactions with readers and other such practices can help improve the site’s performance on this parameter.
  6. The Internet is no longer a single media outlet. With multiple platforms available for the proliferation of content for a website, Google takes into account all the mediums in which the site is active for determining its legitimacy. This means only articles are no longer the criteria for judgment, but also videos, apps, podcasts and other parts of the website design that cater to specific user psychology points and preferences.

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